Future Stores: Intel’s First Successor January 20, 2025December 6, 2024 by Antonia Hamberger The next brand is taking a shot at London’s newest retail attraction: LØCI, just four years young, is showing its sneakers at Future Stores on Oxford Street.
Google: Home Sweet Chrome December 15, 2024December 5, 2024 by Antonia Hamberger San José | When a tech giant like Google turns its attention to the digital signage market, the industry takes notice. The invidis team visited the ChromeOS campus in the Silicon Valley to see this focus in action.
Workplace Experience: Korbyt Teams up with Zoom December 6, 2024December 5, 2024 by Florian Rotberg With the acquisition of UK-based NFS Technology, Korbyt has become one of the three leading global providers of workplace experience (WEX) platforms alongside Appspace and Poppulo. In addition to digital signage, WEX platforms also integrate mobile apps for a holistic approach to manage workplace and resources. invidis met Korbyt CEO Ankur Ahlowalia to talk about trends and drivers …
From DTLA to Sunset Boulevard: Hollywood’s Greatest DooH December 11, 2024December 1, 2024 by Antonia Hamberger Los Angeles | The Moxy, the Circa, and Sunset Spectacular: We visited LA’s three most iconic DooH screens to capture world-class campaigns by Range Rover, Sony, and other big brands.
Aritzia: Mirrors Meet Signage December 5, 2024December 1, 2024 by Florian Rotberg Los Angeles | With just 122 stores in Canada and the USA, Aritzia is not a fashion giant, but the affordable luxury brand is considered a trendsetter in instore shopping experience. Lounge mirrors, artsy signage, and a lot of ambience with a local touch. Anyone who predicts the demise of brick-and-mortar retail has not yet …
Retail Media: Mediamarkt and Saturn Launch In-Store Ads November 28, 2024November 28, 2024 by Antonia Hamberger Nearly 400 Mediamarkt and Saturn stores in Germany are introducing retail media. The in-store ads complement the existing online advertising options and will be rolled out across Europe.
Adidas: OoH in its Most Creative Form November 28, 2024November 27, 2024 by Florian Rotberg Adidas introduced a regionally exclusive running shoe collection in the UAE: the Adizero Desert Runner collection. For the launch, artist David Popa created a 100-meter-wide anamorphic artwork on the sand dunes. Although the campaign may appear fake at first glance, the 3D billboard is not a CGI creation.
Global Market: Donald Trump Plans to Hit China, Canada, and Mexico with New Tariffs November 28, 2024November 26, 2024 by Florian Rotberg The US president-elect vows to impose tariffs on his first day in power in retaliation for illegal immigration and drug trafficking. Donald Trump announced that he will levy tariffs of 25 percent on all imports from Canada and Mexico, and an extra 10 percent tariff on Chinese goods. The impact on digital signage hardware could …
Fifa World Cup 2034: The Stadiums of the Future November 28, 2024November 21, 2024 by Balthasar Mayer Saudi Arabia plans to build eleven new stadiums for the 2034 Fifa World Cup, with each one more spectacular than the last—featuring screens and digital signage throughout.
“The Gateway”: LA’s New Iconic DooH Addition November 21, 2024November 20, 2024 by Antonia Hamberger Inglewood, LA, is preparing for events like the 2026 FIFA World Cup and the next Summer Olympics with a one-of-a-kind convex LED billboard which sits right over the entrance to the district.
