OoH: “Dinosaur Juice Addict?” September 23, 2025September 23, 2025 by Florian Rotberg EV manufacturer Polestar launches an out-of-home campaign against fossil fuels in partnership with Climate Week NYC, just as the UN Annual Meeting brings more than a 100 heads of state to New York City.
Opinion: Don’t Get Tangled – The Cable Conundrum in Digital Signage September 22, 2025September 22, 2025 by Stefan Schieker Cables are the unsung heroes – and frequent villains – of digital signage installations. From tripping hazards at trade shows to unsightly tangles behind high-end displays, poor cable management can undermine even the best designs. Why it’s time for the industry to rethink its relationship with cables and make tidy connections a top priority.
Hospitality: Huawei Focuses on Digital Signage September 29, 2025September 22, 2025 by Florian Rotberg Huawei is joining forces with hospitality tech provider Linkbroad to launch HL Hotel Network Solutions. Together, the two Chinese companies already equip 10,000 hotels with digital signage, IPTV, and guest internet services. Fresh competition for Uniguest, Samsung & Co?
Delhi: New Retail Landmark Goes All-In on DooH September 22, 2025September 19, 2025 by Florian Rotberg Delhi | The soon-to-open Unity One Elegante Shopping Center in North Delhi showcases India’s most advanced DooH installation, featuring 485 square meters of LED displays, including a striking double-sided suspended screen by Unilumin. With Skycom India leading the digital signage rollout, Delhi now joins global cities like London and Dubai in delivering world-class visual retail …
Ad Market Shift: DooH and Retail Media Go Big September 25, 2025September 18, 2025 by Antonia Hamberger The death of search may be looming, but other formats are stepping up to drive digital advertising in Germany – and DooH is one of them. What’s currently shaping on of the top five advertising markets is revealed in the government-backed Trend Monitor study.
DooH: Bauer Media Acquires Amscreen September 18, 2025 by Florian Rotberg Bauer Media goes all in on DooH – following the acquisition of Clear Channel Northern Europe (UK, Scandinavia), the Hamburg-based media group is now also investing in digital signage infrastructure – bringing the British DooH totem manufacturer and Clear Channel supplier Amscreen into the family.
A “Bloodbath”: Jio Signage Shakes Up India’s CMS Market September 22, 2025September 17, 2025 by Florian Rotberg Mumbai | India’s largest private company – Reliance Industries – is aggressively entering the digital signage market under the Jio Platforms brand with their product Jio Signage. A prime example of how large corporations can expand into new markets – if they leverage their corporate tools, financial strength and brand recognition. India’s established digital signage industry …
Best Practice: More WoW for India and the Gulf September 18, 2025September 17, 2025 by Florian Rotberg Mumbai | Connected and data-driven digital signage trends are most prevalent in Europe and North America. Asia and the Gulf region are the perfect playground for large WoW projects. Together with Nita Odedra from Blue Rhine in Dubai, invidis presented WoW digital signage best practices.
India Goes LED-First: A New Era in Digital Signage September 18, 2025September 16, 2025 by Florian Rotberg Mumbai | India’s digital signage market is rapidly evolving into an LED-first ecosystem, driven by high import tariffs and strong domestic manufacturing from companies like Xtreme Media, AET Displays, and Aero Digital World. At Infocomm India 2025, which took place in Mumbai last weak, it became clear that there are three factors shaping the future …
Infocomm India 2025: India’s Top 20% – Where Premium Signage Is Won September 16, 2025September 16, 2025 by Florian Rotberg Mumbai | At Infocomm India 2025, a high-level panel explored how AI, cloud-native infrastructure, and evolving CMS platforms are reshaping India’s digital signage market. With players like Jio Platforms disrupting the local landscape and international ISVs like Navori expanding their footprint, the battle for the top 20% of premium deployments is intensifying.
