Digital Signage: Digital Humans Redefining Customer Service October 24, 2025October 16, 2025 by Florian Rotberg Singapore | Digital signage has long been a fixture in public transport – supporting everything from ticket kiosks to departure boards. Now, Singapore’s SBS Transit is taking it a step further with AI-powered Digital Humans that offer natural, conversational customer service. After a successful pilot, Aiva is set to roll out across 50 metro stations …
Rome: KFC’s Chic Flagship in Rome November 12, 2025October 15, 2025 by Antonia Hamberger Fast food European-style: KFC has introduced a new flagship concept that mixes convenience with aesthetics. The first one opened in Rome, just steps away from the Trevi Fountain.
OoH: Ströer Attracts Fresh Investor Interest October 17, 2025October 13, 2025 by Antonia Hamberger After failed talks with KKR and Hellman & Friedman, Ströer’s out-of-home business is once again drawing investor interest – with a group led by US firm I Squared reportedly eyeing a billion-euro takeover.
Porsche Murals: Anything but Standard October 17, 2025October 10, 2025 by Florian Rotberg Miami | In a city known for its pastel hues, tropical lifestyle, and polished aesthetics, Porsche is taking a detour from the digital norm. In the heart of downtown Miami, nestled between a weathered smoke shop and a family-run Latin American restaurant, a hand-painted mural of a Porsche sports car commands attention. It’s raw, emotive, …
Brand Signature: JC Decaux Launches Retail Signage Unit October 24, 2025October 9, 2025 by Florian Rotberg The world’s leading OoH advertising company is creating a new business unit dedicated to the visual identity of retail brands. JC Decaux Brand Signature will provide permanent and temporary outdoor and indoor signage solutions for retailers across France.
DooH: Ocean Outdoor Announces Leadership Changes October 11, 2025October 9, 2025 by invidis Editorial Team Ocean Outdoor has announced two senior leadership appointments. As part of its growth plans across seven European markets, the DooH media group promotes Nick Shaw and Tim Hall to new roles.
Retail Media: Stratacache Makes Big Investment in Canadian Network October 10, 2025October 9, 2025 by Florian Rotberg Stratacache expands its long-standing partnership with Canada’s largest supermarket and drugstore chain, Loblaw. In 2,400 stores, Stratacache—the world’s largest pure-play digital signage company—will build a nationwide retail media network.
Econocom’s New Bold Target: €500 Million ProAV Revenue by 2028 October 13, 2025October 6, 2025 by Florian Rotberg Marbella | With 750 employees across its ProAV sub-brands, Econocom already runs Europe’s largest ProAV integration business. Now, bold new measures target high double-digit growth in the segment – including the phase-out of the “Gather with Econocom” brand. invidis spoke with top Econocom executives about this next phase.
No Escape from DooH: AI Tracks and Displays Traffic Fines October 5, 2025 by Florian Rotberg India has unveiled its first AI-powered road safety billboard, developed in collaboration with one of the country’s leading Out of Home media owners Signpost India and local authorities. This innovative DooH-installation transforms a busy city junction into a real-time accountability platform.
Showroom: Samsung’s Secret to Success October 21, 2025October 4, 2025 by Florian Rotberg Digital signage showrooms promise immersive experiences with cutting-edge display technology – but most fail to deliver real value. High costs, constant updates, and a lack of compelling storytelling often turn them into tech museums rather than decision-making hubs. Yet, one standout example has become the benchmark for ROI: Samsung’s European showroom near Frankfurt.
