DooH: Broadsign Acquires Place Exchange November 26, 2025November 26, 2025 by Florian Rotberg Broadsign is expanding it’s DooH ecosystem by acquiring Place Exchange, one of the leading independent SSP for programmatic DooH in North America. The transaction creates the most robust OoH advertising solution. Broadsign takes on Crestline as a Minority Investors.
Olive Young: Korea’s Answer to Sephora November 25, 2025November 23, 2025 by Florian Rotberg Seoul | In the world of beauty retail, Sephora has long been considered the gold standard for in-store experiences. The LVMH-owned brand combines premium cosmetics with immersive environments, often powered by extensive digital signage. But in South Korea, a homegrown competitor is rewriting the rules: Olive Young.
Displays: Vestel Exits Digital Signage Business November 24, 2025November 21, 2025 by invidis Editorial Team Signs are mounting that Vestel is exiting the professional display segment. The electronics manufacturer will focus on TVs and household appliances, remaining in B2B signage only as an OEM.
Zara’s Discount Sister: Lefties Enters Germany, UK, France November 20, 2025 by Antonia Hamberger The fast-fashion brand Lefties, part of the Inditex Group, is set to expand into many new European markets in 2026, bringing the digitally advanced, budget-friendly concept that has already proven successful in Spain.
People: Sian Rees Joins AUO Display Plus November 19, 2025 by invidis Editorial Team Sian Rees, with extensive experience at PPDS and Barco, takes a key role at AUO Display Plus to lead strategic product marketing and strengthen the brand’s B2B display solutions across Europe.
Opinion: Vertiseit’s Audio Play – A Strategic Bet on AI and Experience November 20, 2025November 19, 2025 by Florian Rotberg With the acquisition of Muse Content, Vertiseit is betting on the future of in-store audio. Its trump cards: GenAI and the expertise of Marco Burkhardtsmayer’s team.
Screens, Sound, and AI: Vertiseit Acquires Muse November 21, 2025November 18, 2025 by Florian Rotberg Vertiseit is making waves in Germany with its acquisition of Muse Content, adding in-store audio and GenAI to its growing portfolio. The deal strengthens Vertiseit’s IXM platform and positions the group as a leader in immersive retail experiences.
Dimedis Moments: Media Platform for the Trade Fair Industry November 19, 2025November 18, 2025 by Florian Rotberg Dimedis and Marketing of Moments are joining forces to establish Dimedis Moments, a commerce media marketing specialist for the trade fair industry. The two specialists aim to enable trade fair organizers generate additional revenue through both endemic and non-endemic campaigns.
CMS: Visual Art’s Signage Player Becomes IXM Aqua November 18, 2025 by invidis Editorial Team The European integrator Visual Art is rebranding its Signage Player CMS as IXM Aqua – a key step in the Vertiseit Group’s broader strategic vision for its three sub-brands.
Brussels: JC Decaux to Install 200 New DooH Screens November 18, 2025 by invidis Editorial Team JC Decaux has renewed its exclusive street furniture contract with STIB, the Brussels transport company, to manage advertising spaces across the city, including the rollout of a new DooH network in the metro.
