South Africa: Battery-Powered DooH Keeps Traffic Lights Running July 7, 2026June 29, 2026 by Florian Rotberg Johannesburg | Power outages remain a persistent challenge in South Africa, often causing traffic lights to fail and intersections to gridlock. In response, Primedia Outdoor has partnered with the Johannesburg Roads Agency (JRA) to help keep traffic flowing during load shedding.
OoH: OAAA Releases Guide to Moving Media Advertising June 29, 2026 by John Berkovich A new OAAA study explores how moving media fits into the evolving OoH landscape. The report examines audience measurement, campaign planning and the growing role of mobile advertising networks.
Appointments: Forté Expands AI Strategy With New Director Role June 29, 2026 by John Berkovich Forté has created a new AI leadership position, promoting longtime enterprise architect Eric Jingst to oversee internal AI adoption and the development of AI-enabled workplace services
Experiential: Lenovo Combines AI and LED in Briefing Center Refresh June 29, 2026June 26, 2026 by John Berkovich Lenovo’s updated Raleigh briefing center features AI-powered kiosks, a custom CMS, and immersive content designed for customer demonstrations and executive meetings.
DooH: High Street Media Partners With Quividi For Audience Measurement June 26, 2026 by John Berkovich The High Street Media Company is deploying Quividi’s audience measurement platform across its network of shop-window digital screens, bringing impression reporting and audience insights to independent retail locations throughout the UK.
LED Strategy and Content: Digiled Partners with Content Creatures June 26, 2026 by John Berkovich Digiled has formed a partnership with creative agency Content Creatures, combining LED display expertise with content development to offer a more integrated approach to large-format screen projects.
Trade Show Postponed: Euroshop Middle East Moves to 2027 June 25, 2026 by Valentin Klaß The Dubai debut of the Euroshop spinoff is pushed back by one year. Messe Duesseldorf and its Gulf Office cite the need for better conditions on the ground — and they are not the only ones adjusting their plans in the region.
OAAA: US OoH Revenue Hits $2.12 Billion in First Quarter June 28, 2026June 25, 2026 by John Berkovich The US Out-of-Home advertising industry generated a record US$2.12 billion in revenue during the first quarter of 2026, marking the strongest first quarter in the sector’s history and extending a growth streak that has now reached 20 consecutive quarters.
Retail Media: GSTV Brings Gloria Anderson to Fuel Screens June 25, 2026 by John Berkovich GSTV is airing Tractor Supply content across Texas and Tennessee to promote the retailer’s Emerging Artist Program.
Ströer and Walldecaux: Why German OoH Leaders Show Presence in Cannes June 24, 2026 by Balthasar Mayer At the Cannes Lions, the future media landscape is shaped — and that includes Out-of-Home. For Jicky von Bechtolsheim, Senior Manager Creative Excellence at Ströer, and Andreas Knorr, Director Marketing at Walldecaux, being present on the Croisette is not optional, but essential.
