DooH: Billups acquires Belgian DooH agency Outsight January 4, 2024January 4, 2024 by invidis Redaktion US-based OoH-agency Billups has acquired Outsight, an independent OoH agency headquartered in Brussels. This acquisition comes on the heels of Billups’ acquisitions of TAC Media in September and OOH Labs in October.
Inditex: Even the Check-out Is an Experience January 4, 2024January 4, 2024 by Florian Rotberg Barcelona | Inditex (Zara, Massimo Dutti) has always been at the forefront of digitalization of physical retail. But digital enabled shopping experiences are not limited to Inditex’s premium brands but are also introduced to the Inditex outlet brand Lefties. One of the most impressive digital signage concepts currently being rolled out. invidis was on site …
Shipping: Terrorist Attacks Causing Delays as Freight Rates Skyrocket January 4, 2024January 3, 2024 by Florian Rotberg Worldwide every third container is affected – Houthi attacks in the Red Sea are causing havocs with global supply chains. Most container shipping companies now choose the detour around Africa, transport capacity is becoming scarce. Logistics expert warn of bottlenecks in the coming weeks.
Lynk & Co: More a Club than a Car Showroom January 3, 2024January 3, 2024 by Florian Rotberg Barcelona | Inner-city car showrooms follow different laws than large car dealerships in commercial areas in the periphery: the city focus is on modern brand experiences. The EV subscription provider Lynk & Co is at the forefront of the movement with unique city clubs – with exciting retail design but limit use of digital signage.
Improved Experience: Delivery Screens at McDonalds January 3, 2024January 3, 2024 by Florian Rotberg Barcelona | In Europe, too, more and more guests are using the McDonalds app or delivery services such as Uber Eats. As guests are not coming to the restaurant themselves anymore, logistics processes in and around restaurants need to be adjusted. Often dozens of delivery service drivers waiting with their bikes in front of and …
DooH: New Times Squares for South Korea June 30, 2024January 2, 2024 by Florian Rotberg The South Korean government approved iconic DooH zones in three places in Seoul and Busan. With the drastic relaxation of DooH regulations, the three new DooH Free Zones with high visitors frequency are expected to become globally known DooH hotspots, similar to Times Square or Piccadilly Circus. Typically around 20 LED boards can be set …
Kapsch: K-Business Com becomes Cancom Austria January 2, 2024January 2, 2024 by Florian Rotberg Rebranding in Vienna – at the turn of the year, Austria’s largest IT and digital signage integrator Kapsch Business Com is operating under a new name: Cancom Austria. The German IT system integrator and German digital signage market leader acquired Kapsch’s IT business last year.
Year in Review 2023: Gerhard Pichler | Easescreen January 2, 2024 by Guest Contributor Easescreen Managing Director Gerhard Pichler identifies which digital signage trends will dominate the year 2024 and what role personalization will play in Easescreen’s year in review contribution.
Content: What doesn’t fit will be made to fit January 1, 2024 by Florian Rotberg Barcelona | The resolution or aspect ratio of existing content does not always match digital signage screens. In particular, square Instagram photos or upright videos from cell phones do not fit the 16:9 or 9:16 format of the digital signage industry. One content trick is blurred borders, which enables creatives the multiple use of photos …
Retail: LED meets architecture June 30, 2024December 28, 2023 by Florian Rotberg Dubai | Whether Toronto or Dubai, more and more retailers are relying on artistic curved LED installations on the facade and instore. Two notable projects in Canada and the UAE have been realized in recent months. Creative inspiration also for Europe’s digital signage industry.
