Best Practice: More WoW for India and the Gulf September 18, 2025September 17, 2025 by Florian Rotberg Mumbai | Connected and data-driven digital signage trends are most prevalent in Europe and North America. Asia and the Gulf region are the perfect playground for large WoW projects. Together with Nita Odedra from Blue Rhine in Dubai, invidis presented WoW digital signage best practices.
India Goes LED-First: A New Era in Digital Signage September 18, 2025September 16, 2025 by Florian Rotberg Mumbai | India’s digital signage market is rapidly evolving into an LED-first ecosystem, driven by high import tariffs and strong domestic manufacturing from companies like Xtreme Media, AET Displays, and Aero Digital World. At Infocomm India 2025, which took place in Mumbai last weak, it became clear that there are three factors shaping the future …
Infocomm India 2025: India’s Top 20% – Where Premium Signage Is Won September 16, 2025September 16, 2025 by Florian Rotberg Mumbai | At Infocomm India 2025, a high-level panel explored how AI, cloud-native infrastructure, and evolving CMS platforms are reshaping India’s digital signage market. With players like Jio Platforms disrupting the local landscape and international ISVs like Navori expanding their footprint, the battle for the top 20% of premium deployments is intensifying.
Infocomm India 2025: India’s Leap into Contextual Signage September 17, 2025September 16, 2025 by Florian Rotberg Mumbai | Retail Media and DooH are rapidly evolving markets in India. While retail media is becoming a more engaging part of the shopper journey, gaps such as outdated CMS platforms and limited real-time audience profiling still hinder strategy. As India’s DooH boom accelerates, media owners and retailers are racing to match global standards, turning …
Software: Global ISVs Push to India September 15, 2025 by Florian Rotberg Mumbai | India is the world’s most populous country, the fourth-largest economy, a global leader in software development and IT services, and, not to mention, arguably the most important digital signage growth market. Word has spread, as evidenced by the growing number of international digital signage providers at Infocomm India 2025.
Audi at IAA: A Journey Through White and Light September 11, 2025 by Balthasar Mayer Munich | Stepping into the white space: At IAA Mobility, Audi embraces minimalist design, guiding visitors through a tunnel-like journey focused solely on the car, with digital signage seamlessly supporting the experience.
Mercedes-Benz at IAA: A Star-Studded LED Experience September 11, 2025 by invidis Redaktion Munich | With dazzling LEDs, immersive storytelling, and spectacular design, Mercedes-Benz has crafted a meticulously planned experiential journey in the inner-city area of the IAA Mobility show.
BMW at IAA: Content Is the Strongest Motor September 11, 2025September 11, 2025 by Balthasar Mayer Munich | At IAA Mobility 2025, BMW’s presentation around the new iX3 shows how strong content and meticulous attention to detail lay the foundation for a truly successful brand experience.
€115 Million Deal: Clear Channel Exits Spain September 8, 2025 by invidis Redaktion Clear Channel is selling its Spanish business to media group Atresmedia for €115 million. This marks the outdoor advertising company’s divestment of its last European subsidiary.
IFA 2025: The LCD Backlight Gets Colorful September 8, 2025September 7, 2025 by Florian Rotberg Berlin | At IFA, Samsung, Sony, and other display vendors are presenting their first displays with colored LED backlights. The new RGB LED backlights are intended to significantly improve the color reproduction of LCD screens. The added value of these premium features in everyday digital signage will be minimal – but on the datasheet, RGB LED …
