QSR: The End of Fixed Prices July 17, 2024July 17, 2024 by Florian Rotberg Surge pricing known from Uber & Co. – demand-oriented dynamic prices – is now also finding its way into the quick service market. More and more QSR chains adjust prices on their digital signage screens based on demand. Technically it’s simple, but whether guests will accept it remains the question.
Accessibility: McDonald’s Introduces Voice-Guided Order-Terminals July 17, 2024 by Florian Rotberg McDonald’s is expanding the functionality of order terminals for people with blindness and visual impairments. Restaurant customers can use voice control to operate interactive digital signage systems. The first QSR chains are already testing a voice-controlled payment process.
ASEAN Region: A Very Dynamic Market July 16, 2024July 16, 2024 by Florian Rotberg invidis expert Florian Rotberg is currently in Bangkok for Infocomm Asia, preparing for the invidis Digital Signage Track. A perfect opportunity to analyze the digital signage market in Southeast Asia.
invidis Market Compass: The Top Digital Signage Players in France September 23, 2024July 16, 2024 by Balthasar Mayer From the invidis Yearbook 2024: In the Market Compass France, we present the most important digital signage integrators and software providers in the French Republic.
Mango: First GenAI Campaign July 15, 2024July 15, 2024 by Florian Rotberg Generative AI is considered a game changer in content creation, but apart from a few one-off campaigns, brands and retailers are still quite cautious. The Spanish fast fashion chain Mango has now created its entire campaign using Generative AI and established internal GenAI production processes for upcoming collections.
Yamaha: Sustainability in a Playful Way July 15, 2024July 15, 2024 by Florian Rotberg Tokyo | An electric piano built from sustainable wood usually attracts little attention unless you combine it with a huge digital signage video wall. In the Ginza flagship store, Yamaha playfully shows how sustainability can attract the masses through immersive storytelling.
Remote Tower: Digital Signage Extremely Critical July 12, 2024July 11, 2024 by Florian Rotberg Digital signage screens on the shop floor or in QSRs are business critical, but nothing compares to air traffic control remote towers. The Norwegian airport operator Avinor already centrally controls eleven airports from one location, with seven more soon to be added. The control center showcases digital signage at its best.
invidis Market Compass: The Top Digital Signage Players in UK & Ireland July 10, 2024 by Balthasar Mayer From the invidis Yearbook 2024: Our Market Compass UK & Ireland shows the most important digital signage integrators and software providers in the UK and on the island of Ireland.
Elevision: Skyscraper DooH July 12, 2024July 9, 2024 by Balthasar Mayer With all its skyscrapers and towers, Dubai is the ideal location for DooH displays in elevators. Elevision has built a successful business model on this.
Pioneer Two: Digital Signage from Bow to Stern July 10, 2024July 9, 2024 by Florian Rotberg Bonn | A media ship is an unusual idea. But the concept of a floating newsroom, a stage for live journalism, and a digital signage location for events has proven itself. The Pioneer One has been sailing on the Spree in Berlin for three years. Now, a sister ship, the Pioneer Two, is following suit …
