DooH: T-Mobile Markets 700,000 Screens January 14, 2025January 14, 2025 by Florian Rotberg The US subsidiary of Deutsche Telekom surprised the industry with the announcement to acquire DooH programmatic provider Vistar Media. In Europe, little is known about T-Mobile’s DooH and retail media portfolio in North America. Here’s an overview.
DooH: T-Mobile Acquires Vistar Media January 21, 2025January 13, 2025 by Antonia Hamberger In a 600 million dollar transaction, T-Mobile US is acquiring the DooH platform operator Vistar Media. By integrating its own customer data, the telco giant aims to offer DooH advertising with next-level personalization.
Opinion: Don’t Be Late to the DooH Party January 13, 2025January 13, 2025 by Florian Rotberg Bauer Media acquired Clear Channel Northern Europe with 16,000 displays and Ströer is testing the sale of its (D)ooH core business to financial investors. DooH has become extremely attractive for investors. What are the reasons behind this? An invidis commentary.
OoH: Ströer Considers Selling its OoH Business January 21, 2025January 11, 2025 by invidis Redaktion On Friday evening, Ströer confirmed reports from Bloomberg about a possible sale of its core out-of-home business. According to press reports, the major shareholders around the founders’ family foundations are considering a valuation of around four billion euros for the business.
Northern Europe: Bauer Media Acquires Clear Channel Networks January 11, 2025January 9, 2025 by Florian Rotberg Clear Channel Outdoor is selling its Northern Europe out of home business to Bauer Media Group for 625 million US dollars. The Hamburg-based media grouped values the business with a 6,5 EBITDA-multiple.
Bauer Media: CCO Sells 75% of OoH-Inventory January 10, 2025January 9, 2025 by Florian Rotberg For Clear Channel Outdoor, the process of selling subsidiaries outside the home market has been dragging on for a long time. With the sale of all northern European assets to Germany-based Bauer Media, CCO is parting with 75% of its inventory. 16,659 DooH screens in Northern Europe are changing hands. CCO is left with the …
DooH: Ströer is Moving into the Shop Window January 9, 2025 by Florian Rotberg Munich | For a long time, DooH start-up Hygh was viewed with skepticism by the established DooH market for its shop window TV concept. The Berlin-based company was not dissuaded and already installed more than 4,000 screens in shop windows in 16 German cities. Now Ströer is following suit with its own DooH shop window …
Retail Media: Edeka Launches National Network January 9, 2025 by Florian Rotberg One of Germany’s largest grocery chains starts marketing it’s more than 3,500 screen instore retail media network centrally. Edeka stores are operated by independent retailers and DooH and instore retail media networks are operated by regional media owners.
USA: Samsung Prepared for Trump’s Tariffs January 9, 2025 by Florian Rotberg On the sidelines of CES 2025, Samsung’s co-CEO Jong Hee Han commented on possible punitive US tariffs and showed confidence in the display and electronics group’s extensive global supply chain. The development of its own AI platforms and its own connectivity solutions such as Smart Things Pro enable Samsung to operate more resilient on the …
CES 2025: Floor Lamp Turns Projector January 9, 2025January 3, 2025 by Florian Rotberg The CES is always good for innovative form factors – this year LG integrates an LED projector into a floor lamp. More than just a design object, the PF600U serves as a projector, Bluetooth speaker and LED mood light. It could also be an interesting – albeit limited – use case for retail for digital …
