From DTLA to Sunset Boulevard: Hollywood’s Greatest DooH December 11, 2024December 1, 2024 by Antonia Hamberger Los Angeles | The Moxy, the Circa, and Sunset Spectacular: We visited LA’s three most iconic DooH screens to capture world-class campaigns by Range Rover, Sony, and other big brands.
Aritzia: Mirrors Meet Signage December 5, 2024December 1, 2024 by Florian Rotberg Los Angeles | With just 122 stores in Canada and the USA, Aritzia is not a fashion giant, but the affordable luxury brand is considered a trendsetter in instore shopping experience. Lounge mirrors, artsy signage, and a lot of ambience with a local touch. Anyone who predicts the demise of brick-and-mortar retail has not yet …
Global Market: Donald Trump Plans to Hit China, Canada, and Mexico with New Tariffs November 28, 2024November 26, 2024 by Florian Rotberg The US president-elect vows to impose tariffs on his first day in power in retaliation for illegal immigration and drug trafficking. Donald Trump announced that he will levy tariffs of 25 percent on all imports from Canada and Mexico, and an extra 10 percent tariff on Chinese goods. The impact on digital signage hardware could …
“The Gateway”: LA’s New Iconic DooH Addition November 21, 2024November 20, 2024 by Antonia Hamberger Inglewood, LA, is preparing for events like the 2026 FIFA World Cup and the next Summer Olympics with a one-of-a-kind convex LED billboard which sits right over the entrance to the district.
New York: Clear Channel Expands with 250 MTA Billboards November 20, 2024November 14, 2024 by Antonia Hamberger Clear Channel adds 250 billboards from the MTA transportation network to its portfolio, stretching its wings a little further across the largest OoH market in the U.S.
Las Vegas: High-Tech Fight Night at The Sphere January 20, 2025October 10, 2024 by Antonia Hamberger The famous Octagon in front of the world’s largest indoor LED: the UFC came to The Sphere for a never to be repeated event and pulled out all the audiovisual stops. Even the fighters’ pulse was shown on the screen in real time.
Jolt: New EV-DooH Network in Canada September 20, 2024 by Antonia Hamberger DooH/ EV charging company Jolt is entering the Canadian market, planning for 5,000 new charge points. Offering free charging, they aim to turn driver data into a valuable new advertising network.
Sixteen-Nine: Digital Bling in College Football September 19, 2024 by invidis Redaktion In the US, college sports locker rooms with screens for each player are seemingly becoming a standard. A trend, invidis content partner Sixteen:Nine explores in this recent article.
Times Square: The World’s Fastest Car on Display September 24, 2024September 19, 2024 by Antonia Hamberger Rimac kicked off its promotional tour in Times Square, presenting the 412 km/h Nevera R, valued at around 2.5 million euros. DooH was a key part of the event.
Los Angeles: Cosm – The Sphere for Soccer Fans January 16, 2025September 4, 2024 by Balthasar Mayer The Cosm in LA has introduced live sports as “shared reality” experiences. This concept, different from larger competitors, has led to the construction of additional locations.
