DooH: Intelligent Content Concept June 17, 2024June 12, 2024 by Florian Rotberg Las Vegas | Infocomm 24 opens its doors today in the scorching summer heat of the Nevada desert. Before the ProAV and digital signage world meets in the cooled exhibition halls, invidis was out and about looking for new projects and innovations. One of the highlights: Cisco’s DooH campaign for Cisco Live, which was designed …
Infocomm 24: Fascination The Sphere June 14, 2024June 12, 2024 by Florian Rotberg Las Vegas | On the eve of Infocomm 24, the ProAV industry gathered for an opening event in the Sphere. The Sphere, which inspires thousands of visitors daily, also captivated the ProAV professionals.
Media Player: Brightsign Opens up to Windows June 17, 2024June 9, 2024 by invidis Editorial Team Las Vegas | Brightsign sold over two million digital signage players in recent years. Buyers could always relied on their player being delivered in the typical purple housing with a proprietary Brightsign OS operating system. But in times of increasing interoperability, Brightsign is opening up to the demands of customers and integrators and now also …
Retail Media: Walmart to Share Performance Data with Advertisers April 19, 2024 by Antonia Hamberger Walmart takes one step further in expanding its retail media offering: the world’s largest retailer connects its advertising platform, Walmart Connect, with its latest performance reporting system, previously accessible only to suppliers.
Infocomm 2024: Avixa Brings Back Enterprise IT Program March 27, 2024 by invidis Editorial Team Infocomm 2024 is set to highlight the latest advancements in enterprise IT alongside its regular program. The organizer Avixa will feature an Enterprise IT program focusing on topics like AVoIP, IoT, and network design across two days of the event.
Sports Stadiums: Big LED Projects in the US March 15, 2024 by Balthasar Mayer The land of unbridled LED possibilities: Two new stadium plans in the USA show that huge LED walls still have plenty of potential in the world of sport.
North America & Middle East: The Digital Signage Market Outlook 2024 March 4, 2024March 2, 2024 by invidis Editorial Team Two dynamic markets with great contrasts: North America and the Middle East attract European digital signage providers – for different reasons. At DSS ISE 2024 in Barcelona, invidis hosted the invidis annual outlook. Florian Rotberg was joined on stage by Dave Haynes and Nita Odedra discussing latest developments in each region.
QSR: Dynamic Pricing after USD 30m Menu Board Rollout March 4, 2024March 2, 2024 by Florian Rotberg Consumers have become somewhat accustomed to constantly changing prices at Amazon and surge-pricing at Uber. But dynamic pricing is still unpopular – not only in Europe but also in North America. QSR chain Wendy’s became center of a shit storm after the announcement that it would be switching to dynamic pricing as part of a …
Retail Media: Walmart Acquires Display Manufacturer February 21, 2024February 20, 2024 by Florian Rotberg The world’s largest retailer is taking over a display manufacturer. With Vizio, Walmart gains access to one of North America’s leading smart TV manufacturers with 18 million active users. An attractive customer base for programmatic connected TV advertising complementing Walmart’s in-store and online / mobile retail media business. The acquisition could also bring changes to …
AirXtouch: Premiere for Table-Top Touchless Kiosk February 20, 2024February 20, 2024 by invidis Editorial Team The Canadian fried chicken specialist Rôtisseries St-Hubert is the first customer to use the latest generation of contactless order terminals from Inui Studio. The 32″ table top terminals are a further development of the 55″ wall displays, which have been in use by the Canadian QSR chain since 2022.
