NRF 2026: Transparency Takes Center Stage January 21, 2026January 14, 2026 by Florian Rotberg New York City | After years of silence, transparent digital signage is making a strong comeback. The rise of lightweight mesh LEDs has prompted its high-end alternative, transparent OLED, back in the spotlight.
NRF 2026: Stratacache Projects $2 Billion Retail Media Revenue for 2026 January 21, 2026January 13, 2026 by Florian Rotberg New York City | Stratacache is betting big on retail media. The company expects RMN revenue to hit US$2 billion in 2026, driven by its end-to-end approach and disruptive revenue-sharing model.
NRF 2026: T-Mobile Tests Hypervsn-Based In-Store Retail Media January 20, 2026January 13, 2026 by Florian Rotberg New York City | T-Mobile Advertising Solutions is bringing “LED holograms” to retail. A new pilot with Samsung and Hypervsn introduces 3D product experiences in select T-Mobile stores.
NRF 2026: Farewell to Times Square’s Iconic Marriott LED January 13, 2026January 12, 2026 by Florian Rotberg New York City | Times Square bids farewell to one of its most iconic LED landmarks. As the Marriott wrap-around display goes dark for a major upgrade, the epicenter of DooH prepares for a new era of ultra-fine pixel brilliance.
NRF 2026: Retail’s Next Favorite Display Is Surprisingly Calm January 13, 2026January 12, 2026 by Florian Rotberg New York City | While Las Vegas celebrates robots and drones, New York focuses on what actually works. At NRF, e‑paper proved it may be retail’s most underestimated screen. An op-ed by Florian Rotberg
NRF 2026: Why AI, Not Displays, Sets the Agenda January 15, 2026January 11, 2026 by Florian Rotberg New York City | NRF 2026 officially opened its doors on Sunday. More than 1,000 exhibitors are showcasing the latest retail technology innovations at the Javits Convention Center. As in previous years, around 40,000 trade visitors from more than 100 countries are expected to attend.
NRF 2026: The Sleeping Giant Finally Wakes January 15, 2026January 11, 2026 by Florian Rotberg New York City | This year’s NRF Retail Media Network conference showed a sector on the cusp of scale: U.S. retail media is expected to hit critical mass in 2026, yet two uncomfortable realities persist – the dominance of Amazon and Walmart and the lack of mature in-store measurement.
Nespresso NYC: Digital Without Looking Digital January 12, 2026January 11, 2026 by Florian Rotberg New York City | Nespresso has opened its largest and most immersive flagship worldwide in New York City’s Flatiron District, turning the coffee shop into a multi-sensory brand experience.
NRF 2026: Samsung Expands E‑Paper Lineup with Glass-Media January 13, 2026January 10, 2026 by Florian Rotberg New York City | At NRF 2026, Glass-Media and Samsung are introducing a new generation of e-paper signage accessories, built around Samsung’s 32” EMDX Series Color E‑Paper. The line-up includes a wide range of mounting solutions and enclosures for sustainable alternatives to classic backlit screens.
NRF 2026: The Year of Audience Measurement January 11, 2026January 8, 2026 by Florian Rotberg New York City | The days leading up to NRF, the invidis-newsdesk has been flooded with announcements that all point in the same direction: audience measurement has become the defining topic of retail media networks.
