OoH: Eletromidia Expands Footprint in Brazil October 31, 2025October 30, 2025 by invidis Editorial Team Brazil’s OoH leader, Eletromidia, expands into the South-East of the country, acquiring Urbana Mídia’s 1,300 bus shelters, boosting the company’s reach in the city of Belo Horizonte by 45%.
Forté: The New Reality – Consolidation and Scale November 19, 2025October 23, 2025 by Florian Rotberg Mexico City | At Infocomm Latin America, Forté Chairman and CEO Jeff Stoebner shared his vision for the future of the AV and digital signage industry: success will belong to agile, globally connected integrators. And Forté – formerly AVI Systems – is positioning itself at the forefront of this transformation through strategic acquisitions and a …
Infocomm Latam: Mexico Poised for Recovery November 19, 2025October 22, 2025 by Florian Rotberg Mexico City | Mexico’s vibrant capital is hosting Infocomm Latam, Avixa’s newest regional show, complementing the U.S. flagship event, ISE in Barcelona, and multiple Infocomm editions across Asia. invidis is on-site to explore the state of digital signage and DooH in downtown Mexico City – a market that remains a cornerstone of Latin America’s AV …
Latin America: The Untapped Potential for Digital Signage October 24, 2025October 16, 2025 by Florian Rotberg For years, Latin America has been perceived primarily as a supplier of raw materials to global markets. But that narrative is outdated – and misleading for anyone in the digital signage and ProAV industry. Today, Latin America is emerging as a dynamic, digitally savvy region with enormous growth potential, making it a strategic priority for …
DooH’s Night Shift: From Billboard to Bodyguard October 2, 2025September 28, 2025 by Florian Rotberg The pandemic has shown that DooH is much more than just an advertising platform. Illuminated screens with video content bring a sense of security to public spaces. Brazil’s largest DooH operator, Eletromidia, is converting DooH screens into CCTV totems with an integrated emergency call function after dawn to provide greater security for women traveling alone.
ISE 2025: New Opportunities for Europe and LATAM February 18, 2025 by Florian Rotberg Barcelona | Donald Trump’s return is causing major disruption not only in North America but also across Latin America. Many digital signage businesses in Mexico, Brazil, and Colombia are shifting their focus from the US to Europe. Meanwhile, European industry players are increasingly establishing operations in Latin America. Here are the insights from our EU-LATAM …
Biomuseo Panama: Digital Signage at its Best February 17, 2025February 15, 2025 by Florian Rotberg Panama | The Biomuseo is one of Panama’s sightseeing highlights. Housed in a spectacular building by famous architect Frank Gehry at the Pacific entrance to the Panama Canal, the museum offers eight exhibitions in six parts of the building. invidis visited a fascinating and immersive exhibition in this extraordinary museum.
DooH: Times Square Experience in South America October 1, 2024 by Florian Rotberg Argentina is in the midst of an economic crisis – making effective campaigns all the more important. Publicis and Taggify are launching the new Peugeot 2008 SUV with a programmatic DooH campaign on ten synchronized screens in Buenos Aires’ most famous square.
Creative Realities: The One Million Mission August 20, 2024August 20, 2024 by Florian Rotberg While big generalists like AVI-SPL and Diversified dominate the US market, CRI is relatively unknown outside North America, despite having 400,000 active digital signage SaaS licenses.
M&A: AVI-SPL Expands into Europe and Latin America June 2, 2024June 1, 2024 by Florian Rotberg One of the global top 3 ProAV and digital signage integrators is getting even bigger: AVI-SPL announced the acquisition of ICAP Global, one of the market leaders in Latin America and Spain. Even though ICAP is more active in the classic ProAV integration and distribution business than in the digital signage market, the takeover shows …
