Retail Media: Edeka Launches National Network January 9, 2025 by Florian Rotberg One of Germany’s largest grocery chains starts marketing it’s more than 3,500 screen instore retail media network centrally. Edeka stores are operated by independent retailers and DooH and instore retail media networks are operated by regional media owners.
7m EUR: Digital Signage Tender for Madrid January 2, 2025January 1, 2025 by Florian Rotberg Spanish train station operator Adif AV is completing rebuilding one of Spain’s most important stations. In order to bring the station up to date in regards to digital signage, the state infrastructure operator is tendering a €7 million equipment contract.
Action, Tedi & Co: Discounters on the Rise January 2, 2025December 31, 2024 by Florian Rotberg According to Germany’s retail association HDE, the number of retail stores in Europe’s largest economy has fallen by 18% over the last ten years – today, Germany has around 66,000 fewer stores than in 2015. While many retailers closed down, especially in the mid-price segment, the discount and fast-fashion segments are booming. Discounters such as …
Education: Germany Invests 5bn Euros in Digital Pact for Schools December 19, 2024December 15, 2024 by Florian Rotberg Shortly before Christmas, the federal and state governments in Germany agreed to continue the “Digital Pact for Schools.” The Digital Pact 2.0 will allocate a total of five billion euros by 2030 to support the digitization of schools, including the installation of interactive whiteboards. The digital signage industry, in particular, has benefited from the pact …
Future Stores: Intel’s First Successor January 20, 2025December 6, 2024 by Antonia Hamberger The next brand is taking a shot at London’s newest retail attraction: LØCI, just four years young, is showing its sneakers at Future Stores on Oxford Street.
Retail Media: Mediamarkt and Saturn Launch In-Store Ads November 28, 2024November 28, 2024 by Antonia Hamberger Nearly 400 Mediamarkt and Saturn stores in Germany are introducing retail media. The in-store ads complement the existing online advertising options and will be rolled out across Europe.
Stores: Milan Home to Most Expensive Shopping Street November 20, 2024November 20, 2024 by Florian Rotberg While many shopping streets and malls worldwide face rising retail vacancies, rents on a few luxury shopping streets are reaching record highs. Like Milan’s Via Monte where rents have surged to €20,000 a square metre annually, making it the world’s most expensive shopping street.
invidis Executive Lounge: Digital Signage Leaders in Barcelona November 21, 2024November 19, 2024 by invidis Editorial Team Barcelona | What would a new trade policy mean for digital signage? That was the key topic at last week’s invidis Executive Lounge – after visiting some of Barcelona’s craziest stores.
London: The Immortal Jellyfish Takes Over Outernet November 16, 2024November 15, 2024 by Antonia Hamberger London | One of the most popular shows at London’s Outernet this year was “Forsaken,” initiated by Greenpeace, which pinnacles in an immortal jellyfish extending its tentacles across the digital district. All to raise awareness of the desastrous state our oceans are in.
Visual Art/Vertiseit: Monika Lindquist Appointed Group CMO November 8, 2024 by Antonia Hamberger Monika Lindquist, previously Head of Marketing at Visual Art, has been appointed CMO of the Vertiseit Group.She will now lead the growth of the individual brands: Visual Art, Grassfish, and Dise.
