Ad Market Shift: DooH and Retail Media Go Big September 25, 2025September 18, 2025 by Antonia Hamberger The death of search may be looming, but other formats are stepping up to drive digital advertising in Germany – and DooH is one of them. What’s currently shaping on of the top five advertising markets is revealed in the government-backed Trend Monitor study.
DooH: Bauer Media Acquires Amscreen September 18, 2025 by Florian Rotberg Bauer Media goes all in on DooH – following the acquisition of Clear Channel Northern Europe (UK, Scandinavia), the Hamburg-based media group is now also investing in digital signage infrastructure – bringing the British DooH totem manufacturer and Clear Channel supplier Amscreen into the family.
Audi at IAA: A Journey Through White and Light September 11, 2025 by Balthasar Mayer Munich | Stepping into the white space: At IAA Mobility, Audi embraces minimalist design, guiding visitors through a tunnel-like journey focused solely on the car, with digital signage seamlessly supporting the experience.
Mercedes-Benz at IAA: A Star-Studded LED Experience September 11, 2025 by invidis Editorial Team Munich | With dazzling LEDs, immersive storytelling, and spectacular design, Mercedes-Benz has crafted a meticulously planned experiential journey in the inner-city area of the IAA Mobility show.
BMW at IAA: Content Is the Strongest Motor September 11, 2025September 11, 2025 by Balthasar Mayer Munich | At IAA Mobility 2025, BMW’s presentation around the new iX3 shows how strong content and meticulous attention to detail lay the foundation for a truly successful brand experience.
€115 Million Deal: Clear Channel Exits Spain September 8, 2025 by invidis Editorial Team Clear Channel is selling its Spanish business to media group Atresmedia for €115 million. This marks the outdoor advertising company’s divestment of its last European subsidiary.
IFA 2025: The LCD Backlight Gets Colorful September 8, 2025September 7, 2025 by Florian Rotberg Berlin | At IFA, Samsung, Sony, and other display vendors are presenting their first displays with colored LED backlights. The new RGB LED backlights are intended to significantly improve the color reproduction of LCD screens. The added value of these premium features in everyday digital signage will be minimal – but on the datasheet, RGB LED …
OoH: UK Stagnates While Germany Grows September 3, 2025 by invidis Editorial Team The UK outdoor advertising market remains flat: PWC reports a 0.2% revenue dip in H1 2025. DooH remains stable, while traditional OoH weakens. In contrast, Germany is expanding across both segments.
Opinion: Zetadisplay – A Leadership Shift for a New Era August 20, 2025August 19, 2025 by Florian Rotberg With the appointment of a new CEO, Zetadisplay is preparing to tackle the current challenges in digital signage – AI disruption, retail media acceleration, and the relentless demand for scale. Driven by its owner, the leadership transition signals a clear pivot from consolidation to growth – aimed at making the company competitive not only in …
Zetadisplay: CEO Anders Olin to Step Down August 19, 2025August 19, 2025 by Florian Rotberg Leadership change at Zetadisplay: After two years as CEO, Anders Olin is stepping down. He will be succeeded by Swedish executive Daniel Nergard, an experienced leader in the global B2B software sector.
