Opinion: Vertiseit’s Audio Play – A Strategic Bet on AI and Experience November 20, 2025November 19, 2025 by Florian Rotberg With the acquisition of Muse Content, Vertiseit is betting on the future of in-store audio. Its trump cards: GenAI and the expertise of Marco Burkhardtsmayer’s team.
Screens, Sound, and AI: Vertiseit Acquires Muse November 21, 2025November 18, 2025 by Florian Rotberg Vertiseit is making waves in Germany with its acquisition of Muse Content, adding in-store audio and GenAI to its growing portfolio. The deal strengthens Vertiseit’s IXM platform and positions the group as a leader in immersive retail experiences.
Dimedis Moments: Media Platform for the Trade Fair Industry November 19, 2025November 18, 2025 by Florian Rotberg Dimedis and Marketing of Moments are joining forces to establish Dimedis Moments, a commerce media marketing specialist for the trade fair industry. The two specialists aim to enable trade fair organizers generate additional revenue through both endemic and non-endemic campaigns.
CMS: Visual Art’s Signage Player Becomes IXM Aqua November 18, 2025 by invidis Editorial Team The European integrator Visual Art is rebranding its Signage Player CMS as IXM Aqua – a key step in the Vertiseit Group’s broader strategic vision for its three sub-brands.
Brussels: JC Decaux to Install 200 New DooH Screens November 18, 2025 by invidis Editorial Team JC Decaux has renewed its exclusive street furniture contract with STIB, the Brussels transport company, to manage advertising spaces across the city, including the rollout of a new DooH network in the metro.
Spie: Facility Manager Acquires Pik AG November 12, 2025 by Florian Rotberg Berlin-based Pik AG is joining the French Spie Group through Spie ICS, marking another step in the consolidation of Germany’s AV market. The acquisition gives Pik AG access to new resources for growth while preserving its brand, team, and focus on media technology. With Spie’s backing, Pik aims to actively shape the future of AV …
Silent Crisis: German Out-of-Home Market Faces Worst Slump in Decades November 18, 2025November 11, 2025 by Florian Rotberg After a strong start to 2025, the German out-of-home advertising market entered one of its deepest crises in over 30 years during the second and third quarters – and it happened almost unnoticed. Unlike previous downturns marked by dramatic shocks, this slump crept in quietly, leaving the industry scrambling for answers. The DooH segment bore …
“The Whale”: Germany’s Largest DooH Landmark Launch Set for December November 12, 2025November 11, 2025 by Florian Rotberg In December 2025, Ströer will launch “The Whale” – a 342 m² mega-screen at Hamburg Central Station. This installation is more than Germany’s largest DooH screen; it’s a strategic move designed to amplify Ströer’s entire DooH portfolio and redefine the scale of digital advertising in Germany.
M&A: MVC Videra Acquires Vistafon November 10, 2025 by Florian Rotberg MVC Videra continues its European expansion with the acquisition of German ProAV and UC integrator Vistafon. The move strengthens its regional presence in Germany and enhances its capabilities in media technology and customer engagement.Following its merger with Elisa Videra, MVC Videra is positioning itself as a pan-European managed service provider ready to compete with global …
Germany’s Ad Market: Budgets Set to Stay Flat in 2026 November 6, 2025 by Antonia Hamberger A new market study reveals a mixed outlook for Germany’s advertising industry. While many companies expect stable sales, ad budgets are set to stagnate. If theey can’t measure the impact, they’re not willing to spend.
