Mercedes-Benz at IAA: A Star-Studded LED Experience September 11, 2025 by invidis Redaktion Munich | With dazzling LEDs, immersive storytelling, and spectacular design, Mercedes-Benz has crafted a meticulously planned experiential journey in the inner-city area of the IAA Mobility show.
BMW at IAA: Content Is the Strongest Motor September 11, 2025September 11, 2025 by Balthasar Mayer Munich | At IAA Mobility 2025, BMW’s presentation around the new iX3 shows how strong content and meticulous attention to detail lay the foundation for a truly successful brand experience.
€115 Million Deal: Clear Channel Exits Spain September 8, 2025 by invidis Redaktion Clear Channel is selling its Spanish business to media group Atresmedia for €115 million. This marks the outdoor advertising company’s divestment of its last European subsidiary.
IFA 2025: The LCD Backlight Gets Colorful September 8, 2025September 7, 2025 by Florian Rotberg Berlin | At IFA, Samsung, Sony, and other display vendors are presenting their first displays with colored LED backlights. The new RGB LED backlights are intended to significantly improve the color reproduction of LCD screens. The added value of these premium features in everyday digital signage will be minimal – but on the datasheet, RGB LED …
OoH: UK Stagnates While Germany Grows September 3, 2025 by invidis Redaktion The UK outdoor advertising market remains flat: PWC reports a 0.2% revenue dip in H1 2025. DooH remains stable, while traditional OoH weakens. In contrast, Germany is expanding across both segments.
Opinion: Zetadisplay – A Leadership Shift for a New Era August 20, 2025August 19, 2025 by Florian Rotberg With the appointment of a new CEO, Zetadisplay is preparing to tackle the current challenges in digital signage – AI disruption, retail media acceleration, and the relentless demand for scale. Driven by its owner, the leadership transition signals a clear pivot from consolidation to growth – aimed at making the company competitive not only in …
Zetadisplay: CEO Anders Olin to Step Down August 19, 2025August 19, 2025 by Florian Rotberg Leadership change at Zetadisplay: After two years as CEO, Anders Olin is stepping down. He will be succeeded by Swedish executive Daniel Nergard, an experienced leader in the global B2B software sector.
Mandatory: New EU Cybersecurity Rules for Signage August 25, 2025August 18, 2025 by Florian Rotberg On August 1, the new EU cybersecurity regulation RED2014/53/EU took effect – also affecting digital signage. Leading display providers say they are prepared, but devices imported before the deadline still need software updates.
Germany: Ströer Hits Record Sales on DooH and AI Growth August 14, 2025 by Antonia Hamberger Digital-out-of-home is booming, and Statista is emerging as a key AI data supplier: The German Ströer Group increased its revenue to €980 million in the first half of 2025, powered by DooH growth and AI partnerships.
Salling Group: Nationwide Retail Media Upgrade August 11, 2025 by Antonia Hamberger The Salling Group, Denmark’s largest food retailer, is switching its entire retail media network to Visual Art’s digital signage software. Around 7,500 licenses will be delivered across its three supermarket chains.
