Education: Germany Invests 5bn Euros in Digital Pact for Schools December 19, 2024December 15, 2024 by Florian Rotberg Shortly before Christmas, the federal and state governments in Germany agreed to continue the “Digital Pact for Schools.” The Digital Pact 2.0 will allocate a total of five billion euros by 2030 to support the digitization of schools, including the installation of interactive whiteboards. The digital signage industry, in particular, has benefited from the pact …
Future Stores: Intel’s First Successor January 20, 2025December 6, 2024 by Antonia Hamberger The next brand is taking a shot at London’s newest retail attraction: LØCI, just four years young, is showing its sneakers at Future Stores on Oxford Street.
Retail Media: Mediamarkt and Saturn Launch In-Store Ads November 28, 2024November 28, 2024 by Antonia Hamberger Nearly 400 Mediamarkt and Saturn stores in Germany are introducing retail media. The in-store ads complement the existing online advertising options and will be rolled out across Europe.
Stores: Milan Home to Most Expensive Shopping Street November 20, 2024November 20, 2024 by Florian Rotberg While many shopping streets and malls worldwide face rising retail vacancies, rents on a few luxury shopping streets are reaching record highs. Like Milan’s Via Monte where rents have surged to €20,000 a square metre annually, making it the world’s most expensive shopping street.
invidis Executive Lounge: Digital Signage Leaders in Barcelona November 21, 2024November 19, 2024 by invidis Redaktion Barcelona | What would a new trade policy mean for digital signage? That was the key topic at last week’s invidis Executive Lounge – after visiting some of Barcelona’s craziest stores.
London: The Immortal Jellyfish Takes Over Outernet November 16, 2024November 15, 2024 by Antonia Hamberger London | One of the most popular shows at London’s Outernet this year was “Forsaken,” initiated by Greenpeace, which pinnacles in an immortal jellyfish extending its tentacles across the digital district. All to raise awareness of the desastrous state our oceans are in.
Visual Art/Vertiseit: Monika Lindquist Appointed Group CMO November 8, 2024 by Antonia Hamberger Monika Lindquist, previously Head of Marketing at Visual Art, has been appointed CMO of the Vertiseit Group.She will now lead the growth of the individual brands: Visual Art, Grassfish, and Dise.
Future Stores: The Pinnacle of Immersive Retail November 14, 2024November 7, 2024 by Antonia Hamberger London | A retail space entirely covered in LED hits the core of experience marketing. London’s Future Stores brings this concept to life. It launched last week with a pop-up AI experience by Intel.
H&M: The Store as a Social Space October 31, 2024October 29, 2024 by Florian Rotberg Swedish Inditex competitor H&M is investing heavily in refurbishing its flagship stores. For a long time, it was Zara stores that claimed innovation leadership regarding digital design concepts. Now, H&M is following suit – with cool designs and more digital storytelling. Some current highlights.
Spain: JC Decaux Stops Clear Channel Takeover October 29, 2024 by Antonia Hamberger JC Decaux planned to acquire its competitor Clear Channel Spain for 60 million euros. Now, the deal fell through because of conditions set by the Spanish antitrust authority.
