Dunkin’ Donuts: A temple to worship donuts December 27, 2023November 1, 2022 by Florian Rotberg Seoul | Dunkin’ Donuts stores are generally not places that invite customers to linger, let alone offer retail experiences. A flagship store of the donut chain in Seoul proves the opposite – great customer experiences surrounding the sticky-sweet pastry. An invidis site inspection
LG Flex: 20 levels of immersiveness December 27, 2023November 1, 2022 by Florian Rotberg Seoul | Curved displays are a must, especially for gamers. But motorized screens with adaptable curvature are new to the market. LG presented the first OLED Flex Displays at the IFA in September. In Seoul invidis was able to test the motorized OLEDs in an LG Flex pop-up store.
Uncommon Store: Like Amazon Go – only cool December 27, 2023November 1, 2022 by Florian Rotberg Seoul | On the top floor of the Hyundai Seoul department store, the Uncommon Store is hidden in a comparably measly 33 square meters, probably the most beautiful store ever realized using Amazon Just Walk-Out technology. The stylish shop provides a rare insight into the effort that Amazon puts into it and explains why the …
Aldi City Store: Discount Has Never Been So Beautiful July 14, 2025July 22, 2021 by Florian Rotberg Major brands and retailers like to test new formats in small stores far from their headquarters. A region farther away than Australia could hardly be found at the Aldi Süd headquarters in Mülheim/Ruhr. The result is a corner market format for city dwellers, making shopping at Aldi a previously unknown experience.
Metro: DooH meets Digital Signage June 28, 2024December 17, 2019 by Florian Rotberg Seoul | Samsung Electronics is installing over 4,200 digital signage displays for passenger information, way-guiding and DooH in 90 subway stations in Seoul.
