No Escape from DooH: AI Tracks and Displays Traffic Fines October 5, 2025 by Florian Rotberg India has unveiled its first AI-powered road safety billboard, developed in collaboration with one of the country’s leading Out of Home media owners Signpost India and local authorities. This innovative DooH-installation transforms a busy city junction into a real-time accountability platform.
Aroma-Anamorphic DooH: From Bean to Screen October 4, 2025October 1, 2025 by Florian Rotberg On this year’s International Coffee Day, Tata Coffee Gold, Laqshya Media Group and Inventech developed an experiential multi-sensory DooH campaign in one of Delhi’s leading shopping centers.
AI for All: Global Platforms Target India’s Youth and Developers September 29, 2025September 28, 2025 by Florian Rotberg Mumbai | The world’s leading AI platforms are making a bold move in India: offering professional-grade AI access for free or at minimal cost. The goal? To win over the next generation of developers and creators in the world’s most populous country. A great potential for digital signage developers.
Stylish Signage: Retail Designers Discover E-Paper October 2, 2025September 24, 2025 by Florian Rotberg E-paper-based digital signage is still rare. But more and more brand managers and interior designers are discovering its benefits. Korea’s leading beauty brand, Amorepacific, installed Samsung e-paper screens in its new flagship store in Seoul, a former auto repair shop.
Starbucks: Square Is the New Cool September 25, 2025September 23, 2025 by Florian Rotberg Delhi | Digital Menu Boards have become business critical for most QSR chains. Starbucks has long been a digital signage laggard, but the coffee chain with more than 40.000 stores worldwide is catching up fast. In India Tata Starbucks is converting plain vanilla digital signage screens into squares.
Hospitality: Huawei Focuses on Digital Signage September 29, 2025September 22, 2025 by Florian Rotberg Huawei is joining forces with hospitality tech provider Linkbroad to launch HL Hotel Network Solutions. Together, the two Chinese companies already equip 10,000 hotels with digital signage, IPTV, and guest internet services. Fresh competition for Uniguest, Samsung & Co?
Delhi: New Retail Landmark Goes All-In on DooH November 4, 2025September 19, 2025 by Florian Rotberg Delhi | The soon-to-open Unity One Elegante Shopping Center in North Delhi showcases India’s most advanced DooH installation, featuring 485 square meters of LED displays, including a striking double-sided suspended screen by Unilumin. With Skycom India leading the digital signage rollout, Delhi now joins global cities like London and Dubai in delivering world-class visual retail …
A “Bloodbath”: Jio Signage Shakes Up India’s CMS Market September 22, 2025September 17, 2025 by Florian Rotberg Mumbai | India’s largest private company – Reliance Industries – is aggressively entering the digital signage market under the Jio Platforms brand with their product Jio Signage. A prime example of how large corporations can expand into new markets – if they leverage their corporate tools, financial strength and brand recognition. India’s established digital signage industry …
Best Practice: More WoW for India and the Gulf September 18, 2025September 17, 2025 by Florian Rotberg Mumbai | Connected and data-driven digital signage trends are most prevalent in Europe and North America. Asia and the Gulf region are the perfect playground for large WoW projects. Together with Nita Odedra from Blue Rhine in Dubai, invidis presented WoW digital signage best practices.
India Goes LED-First: A New Era in Digital Signage September 18, 2025September 16, 2025 by Florian Rotberg Mumbai | India’s digital signage market is rapidly evolving into an LED-first ecosystem, driven by high import tariffs and strong domestic manufacturing from companies like Xtreme Media, AET Displays, and Aero Digital World. At Infocomm India 2025, which took place in Mumbai last weak, it became clear that there are three factors shaping the future …
