Econocom’s New Bold Target: €500 Million ProAV Revenue by 2028 November 5, 2025November 5, 2025 by Florian Rotberg Marbella | With 750 employees across its ProAV sub-brands, Econocom already runs Europe’s largest ProAV integration business. Now, bold new measures target high double-digit growth in the segment – including the phase-out of the “Gather with Econocom” brand. invidis spoke with top Econocom executives about this next phase.
No Escape from DooH: AI Tracks and Displays Traffic Fines October 5, 2025 by Florian Rotberg India has unveiled its first AI-powered road safety billboard, developed in collaboration with one of the country’s leading Out of Home media owners Signpost India and local authorities. This innovative DooH-installation transforms a busy city junction into a real-time accountability platform.
Showroom: Samsung’s Secret to Success November 13, 2025October 4, 2025 by Florian Rotberg Digital signage showrooms promise immersive experiences with cutting-edge display technology – but most fail to deliver real value. High costs, constant updates, and a lack of compelling storytelling often turn them into tech museums rather than decision-making hubs. Yet, one standout example has become the benchmark for ROI: Samsung’s European showroom near Frankfurt.
Vertex: Ross Video Acquires Ioversal October 6, 2025October 3, 2025 by Florian Rotberg Canada meets Cologne – the Canadian live production technology provider Ross Video is acquiring Cologne-based immersive experience platform Vertex. Following the repurchase of Pandora’s Box from Christie’s, this is the second industry deal between Canada and Cologne in just a few months.
El Apartamento: Zara’s New Hybrid Concept in Madrid October 2, 2025 by Antonia Hamberger Zara has introduced an “Apartamento” in its renovated Madrid store, combining a furniture showroom, café, and fashion display. Digital signage is subtly integrated throughout the space.
Aroma-Anamorphic DooH: From Bean to Screen October 4, 2025October 1, 2025 by Florian Rotberg On this year’s International Coffee Day, Tata Coffee Gold, Laqshya Media Group and Inventech developed an experiential multi-sensory DooH campaign in one of Delhi’s leading shopping centers.
ProAV: Forté Acquires Swedish Integrator October 2, 2025September 30, 2025 by Florian Rotberg U.S. ProAV integrator Forté is expanding its European footprint with the acquisition of Swedish company Informationsteknik, which also has operations in Denmark. This follows Forté’s spring 2025 acquisitions of System Video in Ireland and GMS in Germany.
Digital Storytelling: The Whale in the Window September 29, 2025September 29, 2025 by Florian Rotberg Lisbon | Bank branches aren’t typically known for their atmosphere or visual appeal. But one of Portugal’s largest banks, Caixa Geral de Depósitos (CGD), is changing that perception – with the help of digital signage and a humpback whale.
DooH’s Night Shift: From Billboard to Bodyguard October 2, 2025September 28, 2025 by Florian Rotberg The pandemic has shown that DooH is much more than just an advertising platform. Illuminated screens with video content bring a sense of security to public spaces. Brazil’s largest DooH operator, Eletromidia, is converting DooH screens into CCTV totems with an integrated emergency call function after dawn to provide greater security for women traveling alone.
AI for All: Global Platforms Target India’s Youth and Developers September 29, 2025September 28, 2025 by Florian Rotberg Mumbai | The world’s leading AI platforms are making a bold move in India: offering professional-grade AI access for free or at minimal cost. The goal? To win over the next generation of developers and creators in the world’s most populous country. A great potential for digital signage developers.
