Showroom: Samsung’s Secret to Success November 13, 2025October 4, 2025 by Florian Rotberg Digital signage showrooms promise immersive experiences with cutting-edge display technology – but most fail to deliver real value. High costs, constant updates, and a lack of compelling storytelling often turn them into tech museums rather than decision-making hubs. Yet, one standout example has become the benchmark for ROI: Samsung’s European showroom near Frankfurt.
Delhi: New Retail Landmark Goes All-In on DooH November 4, 2025September 19, 2025 by Florian Rotberg Delhi | The soon-to-open Unity One Elegante Shopping Center in North Delhi showcases India’s most advanced DooH installation, featuring 485 square meters of LED displays, including a striking double-sided suspended screen by Unilumin. With Skycom India leading the digital signage rollout, Delhi now joins global cities like London and Dubai in delivering world-class visual retail …
IAA Mobility 2025: The Joy of Storytelling November 4, 2025September 10, 2025 by Balthasar Mayer Munich | It’s trade show time again in Munich. Open Space is bringing IAA Mobility 2025 to the heart of the city—featuring immersive experiences on massive LED screens. Here’s an overview from invidis.