Haynes Column: Is Digital Signage A Zombie Industry? One Longtimer Thinks So … April 28, 2026April 27, 2026 by Dave Haynes Blanket statements don’t tend to hold up against scrutiny, so I was intrigued when a guy who has been in and around the digital signage industry for more than 15 years put up a post online suggesting this is a dead business walking.
Canva’s Doohly Acquisition: Why Creative Giants Struggle with Digital Signage March 30, 2026March 26, 2026 by Florian Rotberg As part of its acquisition spree, Canva has made its first foray into digital signage, snapping up Doohly, a DooH CMS start-up. Moving from content creation to content playout might seem straightforward — but the road ahead is likely to be anything but. An opinion piece by Florian Rotberg.
Women in Software: Coding Was Never Cool – Until It Was March 12, 2026March 6, 2026 by Antonia Hamberger The stereotype of the lone male coder persists. But AI, vibe coding, and a new generation of developers are changing the job’s image – and could make women coders the future pillars of digital signage software.
Markets: Digital Signage Must Prepare for Turbulent Weeks March 9, 2026March 5, 2026 by Florian Rotberg The escalating conflict in the Middle East shows no sign of ending quickly – and the ripple effects are beginning to reach the digital signage industry. With shipping routes disrupted and energy prices rising, signage projects and supply chains face turbulent weeks ahead.
Cybersecurity and Digital Signage: Finding the Right Update Cycle March 6, 2026March 4, 2026 by Florian Rotberg Digital signage can no longer hide behind slow update cycles as cybersecurity demands accelerate. With IT moving at bi‑weekly rhythms, the industry must rethink its “never change a running system” mindset. An invidis op-ed.
NRF 2026: Retail’s Next Favorite Display Is Surprisingly Calm January 13, 2026January 12, 2026 by Florian Rotberg New York City | While Las Vegas celebrates robots and drones, New York focuses on what actually works. At NRF, e‑paper proved it may be retail’s most underestimated screen. An op-ed by Florian Rotberg
Opinion: Vertiseit’s Audio Play – A Strategic Bet on AI and Experience November 20, 2025November 19, 2025 by Florian Rotberg With the acquisition of Muse Content, Vertiseit is betting on the future of in-store audio. Its trump cards: GenAI and the expertise of Marco Burkhardtsmayer’s team.
Opinion: The Right to Win Must Be Earned – Every Single Day November 19, 2025November 17, 2025 by Florian Rotberg 2025 was supposed to be the year of growth for digital signage – but the boom never came. Instead, the industry is being reshaped by quiet restructuring, consolidation, and AI-driven disruption, forcing integrators and ISVs to abandon legacy structures and fight for relevance. In this new reality, scale, agility, and innovation aren’t optional – they’re …
Opinion: Don’t Get Tangled – The Cable Conundrum in Digital Signage September 22, 2025September 22, 2025 by Stefan Schieker Cables are the unsung heroes – and frequent villains – of digital signage installations. From tripping hazards at trade shows to unsightly tangles behind high-end displays, poor cable management can undermine even the best designs. Why it’s time for the industry to rethink its relationship with cables and make tidy connections a top priority.
Opinion: The Integrators’ Dilemma – Control vs. Scale in the Age of AI September 17, 2025September 15, 2025 by Stefan Schieker As AI transforms the digital signage landscape, integrators face a strategic crossroads: keep investing in expensive proprietary CMS platforms, or collaborate with established software providers and relinquish some control. In this op-ed, Stefan Schieker examines this high-stakes dilemma – one that could define the future success of many integration businesses.
