LG Flex: 20 levels of immersiveness December 27, 2023November 1, 2022 by Florian Rotberg Seoul | Curved displays are a must, especially for gamers. But motorized screens with adaptable curvature are new to the market. LG presented the first OLED Flex Displays at the IFA in September. In Seoul invidis was able to test the motorized OLEDs in an LG Flex pop-up store.
Uncommon Store: Like Amazon Go – only cool December 27, 2023November 1, 2022 by Florian Rotberg Seoul | On the top floor of the Hyundai Seoul department store, the Uncommon Store is hidden in a comparably measly 33 square meters, probably the most beautiful store ever realized using Amazon Just Walk-Out technology. The stylish shop provides a rare insight into the effort that Amazon puts into it and explains why the …
CES 2022: Projector With Lamp Socket January 3, 2025January 5, 2022 by Florian Rotberg Samsung presented at the CES 2022 keynote a new product category with The Freestyle: a portable LED projector integrated with Smart TV, Smart Speaker and Ambient Light functions. The new Gen Z device projects images up to 100” and can also be installed via an adaptor in an E26 lamp socket.
Aldi City Store: Discount Has Never Been So Beautiful July 14, 2025July 22, 2021 by Florian Rotberg Major brands and retailers like to test new formats in small stores far from their headquarters. A region farther away than Australia could hardly be found at the Aldi Süd headquarters in Mülheim/Ruhr. The result is a corner market format for city dwellers, making shopping at Aldi a previously unknown experience.
DooH: Adidas Burkini Launch with Liquid Billboard November 26, 2024July 6, 2021 by Florian Rotberg Shortly before the start of the Tokyo 2020 Olympics, Adidas launched its first burkini collection. For the launch on Dubai’s Kite Beach, the German sporting goods giant developed a liquid billboard – a large aquarium with real swimmers. Dynamic out-of-home advertising directly at the point of pleasure.
Metro: DooH meets Digital Signage June 28, 2024December 17, 2019 by Florian Rotberg Seoul | Samsung Electronics is installing over 4,200 digital signage displays for passenger information, way-guiding and DooH in 90 subway stations in Seoul.
DooH: Confronting Trump and Putin with disturbing headlines August 20, 2024July 16, 2018 by Florian Rotberg The Finnish daily newspaper Helsingin Sanomoat welcomed US President Trump and his Russian counterpart Vladimir Putin in a digital and critical way. Finland’s largest daily booked almost 300 digital screens and billboards on the route between the airport and the summit venue – and gets serious.
