Record Year: Ströer Riding the DooH Success Wave March 11, 2024March 7, 2024 by Florian Rotberg German out-of-home company Ströer achieved a record financial year in 2023. Consolidated revenue improved by eight per cent to EUR 1.91 billion, the highest revenue in the Group’s history. The record result for 2023 is driven by a 28 per cent increase in DooH and more than 99 per cent in programmatic revenue.
Digital Signage Content: The Magic Triad of Digital Signage June 19, 2024March 5, 2024 by Stefan Schieker Canvas, content and location: These three key factors need to be weighed up and combined when creating a holistic digital signage concept.
Experience Design: The Power of Proof-of-Concepts March 4, 2024 by invidis Redaktion “Get Real First” – look at reality first. This is the motto of the global architecture firm Gensler when it comes to digital experience design. Michael Luck Schneider, Director Media Architecture at Gensler, explains the process.
invidis confidential 07|24: Rewriting the Rules of Digital Signage March 4, 2024March 3, 2024 by Florian Rotberg A month has passed since ISE 2024 – sufficient time for invidis to digest the latest trends shaping the digital signage industry: The real disruption is happening under the hood. While transparent screens, e-paper screens, and even finer pixel pitches dominated the ISE show floor, the real changes are strategy alignments and the move to …
Guinness: Programmatic DooH Star of 2023 March 4, 2024March 2, 2024 by invidis Redaktion Winter time is Guinness time – and the beer brand made the most of the Australian winter of 2023: The weather data triggered campaign “Guinness Brewery of Meteorology” was named JC Decaux’s programmatic campaign of the year.
42” E-Paper: Dynascan Presents Largest E-Paper Display March 4, 2024March 2, 2024 by Antonia Hamberger Outdoor display specialist Dynascan is jumping onto the e-paper bandwagon – at ISE 2024 the Taiwanese digital signage manufacturer presented the world’s largest e-paper to date, set to launch this year. The technology is ideal for transit shelter and other non-video use-cases.
North America & Middle East: The Digital Signage Market Outlook 2024 March 4, 2024March 2, 2024 by invidis Redaktion Two dynamic markets with great contrasts: North America and the Middle East attract European digital signage providers – for different reasons. At DSS ISE 2024 in Barcelona, invidis hosted the invidis annual outlook. Florian Rotberg was joined on stage by Dave Haynes and Nita Odedra discussing latest developments in each region.
QSR: Dynamic Pricing after USD 30m Menu Board Rollout March 4, 2024March 2, 2024 by Florian Rotberg Consumers have become somewhat accustomed to constantly changing prices at Amazon and surge-pricing at Uber. But dynamic pricing is still unpopular – not only in Europe but also in North America. QSR chain Wendy’s became center of a shit storm after the announcement that it would be switching to dynamic pricing as part of a …
B12: The Art of B2B-Selling March 4, 2024February 29, 2024 by invidis Redaktion Globally leading industrial companies and automotive groups such as Siemens, Schaeffler, and Volkswagen are the base of Germany’s economic success. They are also demanding digital signage, trade fair, and showroom concept customers. A Germany-based digital signage hidden champion has positioned itself very successfully in this niche as a B2B sales communications specialist.
Retail Media Networks: The USD 140bn Opportunity February 29, 2024 by Antonia Hamberger From online to in-store: how can the success of retail media be replicated? Find out more in this panel discussion from DSS ISE 2024 with Florian Rotberg from invidis, Jan Reiners from OoH platform market leader Broadsign, and Iman Nahvi from analytics specialist Advertima.
