Retail Media: A Decade-Old Concept on the Upswing March 13, 2024 by invidis Redaktion In the world of marketing and advertising, one term seems to be on the lips of every industry player: Retail Media. But what exactly is Retail Media, and why is it causing such a stir? invidis experts decipher the hype.
Visioninfo: Hisense Launches CMS Platform March 13, 2024March 13, 2024 by Florian Rotberg Display manufacturers are increasingly using their own CMS platforms to generate recurring software revenue alongside hardware sales. Hisense’s new cloud-native Visioninfo platform offers is a CMS with remote device management functions on a modern tech stack. At first glance, it looks like a competitive offering.
Vertiseit & Zeta: Light and Shadow in Sweden March 12, 2024March 11, 2024 by Florian Rotberg In the past year, the business trajectories of Sweden-based digital signage providers Zetadisplay and Vertiseit (Grassfish, DISE) differed significantly. Despite Vertiseit having to manage the integration of MultiQ, sales grew by 10%, while ZetaDisplay only managed to maintain the previous year’s sales. In fall 2023, almost the entire management team was replaced with newcomers to …
Zeekr: Impatient in the City Center June 25, 2024March 11, 2024 by Florian Rotberg Amsterdam | Chinese EV manufacturers are still new in Europe. While Polestar, BYD, and Nio already sound familiar to Europeans, Zeekr is the latest EV challenger brand to bring its luxurious electric cars to the Old Continent expending great marketing effort. A mega showroom in Amsterdam is just the beginning. invidis was on site.
invidis confidential 08|24: Will Big Screens Soon Be Gone? March 13, 2024March 10, 2024 by Antonia Hamberger What do BMW and Stella McCartney have in common? They both have recently shown new ways of digital storytelling. As overwhelmingly large and bright is becoming the new normal, intricate and intelligent is becoming more alluring.
Disruptions: Does Size Really Matter? March 10, 2024March 10, 2024 by Florian Rotberg Small and medium-sized digital signage integrators and ISVs were the heroes of the early phase of the digital signage industry. For more than a decade, companies with a turnover of usually less than EUR 10 million dominated the industry. Even the first generation of global projects were managed by medium-sized integrators. Today, large digital signage …
Stella McCartney: Fashion Storytelling via Digital Signage June 17, 2024March 8, 2024 by Antonia Hamberger During Paris Fashion Week, Stella McCartney placed a bunch of screens like trees next to the catwalk. What sounds like a jumble of technology wonderfully conveys the message of the collection.
Retail Media: Framen Wins Obi’s DIY Network March 8, 2024 by Antonia Hamberger European DIY chain Obi teams up with Berlin start-up Framen to market its retail media network. Through its DSP, Framen now offers access to 220 videowalls in Obi stores in Germany, Austria, the Czech Republic, Hungary and Slovakia.
DSS Europe 2024: Registration Now Open March 8, 2024 by invidis Redaktion A new date for Digital Signage Summit Europe (DSSE): The flagship conference returns to Munich from 22 to 23 May and will focus on software. Early bird tickets are now available.
BMW i5 Flow Nostokana: A Car Wrapped in E-Paper March 7, 2024 by Balthasar Mayer The new BMW i5 Flow Nostokana is a digitalised reincarnation of the Esther Mahlangu Art Car from 1991 – thanks to technology from E Ink with moving colours.
