M&A: Vertiseit Acquires Visual Art October 10, 2024October 2, 2024 by Antonia Hamberger It’s a game-changing move for the European digital signage industry: Vertiseit takes over Visual Art. The acquisition elevates Vertiseit’s SaaS turnover to €22.4 million, positioning the company as a new major player in the market.
Anders Henricson: Grassfish Appoints New CEO October 2, 2024October 2, 2024 by invidis Redaktion Vertiseit has appointed Anders Henricson as the new CEO of its subsidiary, Grassfish. The former Ikea manager will succeed Ann Hjelte and officially assume the role in November.
Levi’s x Beyoncé: Global Campaign Starts with Big Projections January 20, 2025October 2, 2024 by Antonia Hamberger Levi’s is launching its global “Reimagine” campaign featuring Beyoncé. To kick things off, the denim brand is projecting the pop icon’s silhouette onto the walls of buildings in major cities like New York, Paris, and Berlin.
Loewe: Kilian Mbappé Invests in German TV Manufacturer October 10, 2024October 2, 2024 by Antonia Hamberger The premium TV manufacturer Loewe welcomes Kylian Mpappé as a shareholder. After the French soccer star initially promoted Loewe as a brand ambassador, he has now acquired a 10% stake in the company.
CMS on Board: Amazon Introduces the Signage Stick October 10, 2024October 1, 2024 by Antonia Hamberger With its new Signage Stick, Amazon launches a mini media player for basic digital signage applications. It comes with pre-installed CMS solutions, such as Nowsignage or Novisign.
DooH: Times Square Experience in South America October 1, 2024 by Florian Rotberg Argentina is in the midst of an economic crisis – making effective campaigns all the more important. Publicis and Taggify are launching the new Peugeot 2008 SUV with a programmatic DooH campaign on ten synchronized screens in Buenos Aires’ most famous square.
Mini Sphere: Vegas Clone to Be Built in Dubai October 2, 2024September 30, 2024 by Antonia Hamberger MGM Resorts plans to build a ‘Dubai Sphere’ that promises an experience on par with the original in Las Vegas. However, with just 300 seats, it will be a much smaller version of the iconic venue.
Sixteen-Nine Podcast: Balancing Digital Signage and Workplace Tech September 26, 2024 by invidis Redaktion Tune into this week’s Sixteen:Nine podcast to hear Joe Giebel of Poppulo discuss the integration of digital signage into the workplace experience from a technological perspective.
DooH: AMD and the Tiktok Effect September 26, 2024September 26, 2024 by Antonia Hamberger The super media mix for young people: US chip manufacturer AMD brings its smartphone-style Tiktok campaign to DooH, achieving 27% more awareness among the target group.
DooH Measurement: Quividi from Delhi to Doha January 19, 2025September 26, 2024 by Florian Rotberg Delhi | Quividi has been a market leader in audience measurement and shopper tracking for years, pioneering the use of analytics and sensors in digital signage. However, convincing Europe of the benefits of these technologies remains challenging, especially with the added complexity of GDPR. Outside of Europe, though, Quividi has found great success, as seen …
