invidis Original: Iconic DooH – Advertising or Attraction? October 16, 2024October 10, 2024 by Antonia Hamberger The largest and greatest of all outdoor screens: iconic DooH sites are prestigious assets for cities. They bring buildings to life and display campaigns that resemble small blockbusters, transcending the label of mere “advertising.”
Sixteen-Nine Podcast: Outform’s Ariel Haroush Talks Digital Retail Trends October 10, 2024 by invidis Redaktion On the Sixteen:Nine podcast, Outform founder Ariel Haroush explains how he established his company as trusted digital retail partner and gives his take on current trends like retail media.
Berlin: Festival of Lights or Festival for Brands? October 16, 2024October 10, 2024 by Antonia Hamberger Making your own brand shine on Berlin’s landmarks – for this opportunity, major brands like to sponsor the Festival of Lights in Berlin – which has turned into a commercially successful concept.
London: New Station LED Switched Off October 16, 2024October 10, 2024 by Balthasar Mayer A large DooH wall, installed by JC Decaux in the beginning of the year, has been temporarily switched off at London’s Euston Station. The reason: an order from the Ministry to redesign the information flow in the station.
Las Vegas: High-Tech Fight Night at The Sphere January 20, 2025October 10, 2024 by Antonia Hamberger The famous Octagon in front of the world’s largest indoor LED: the UFC came to The Sphere for a never to be repeated event and pulled out all the audiovisual stops. Even the fighters’ pulse was shown on the screen in real time.
Future of Digital Signage: Contextual not Personalized October 16, 2024October 10, 2024 by Florian Rotberg Today’s digital signage concepts are typically connected to a networked infrastructure and integrated into complex customer journeys. Isolated silo concepts are history. The focus lies on spatial and temporal contextual engaging content. To learn more about connected signage, invidis spoke with Anand Bhandari, IoT Business Head at Jio Things – a dedicated B2B IoT-platform with …
Visual Art: “We Will Remain a Full-Service Integrator” October 7, 2024October 5, 2024 by Florian Rotberg The takeover of Visual Art by the software group Vertiseit (Grassfish, Dise) has raised questions in the market. Will Visual Art be converted into a software provider or will the full-service digital signage integration offer remain? invidis met with Visual Art CEO Pontus Meijer.
Johan Lind: “Partner First” – Vertiseit Focuses on Partners October 5, 2024October 3, 2024 by Florian Rotberg The acquisition of Visual Art doubles Vertiseit’s (Grassfish, Dise) turnover to 60 million euros and brings additional complexity to the business model. invidis spoke exclusively with CEO Johan Lind about the acquisition of the full-service integrator, the integration of the CMS platforms, and how the Visual Art brand will be used in the future.
Sixteen-Nine Podcast: The State of OoH in the USA October 10, 2024October 3, 2024 by invidis Redaktion This week on the Sixteen-Nine podcast, Dave Haynes talks with OAAA president Anna Bager about the state of Out-of-Home (OoH) advertising, political ad spend, digital growth, and sustainability.
Vertiseit: Disruption by Design October 10, 2024October 3, 2024 by Florian Rotberg The Swedish digital signage provider is seizing another consolidation opportunity in Europe and is taking over Visual Art, one of the best-known European integrators based in Stockholm. With the acquisition, Vertiseit CEO Johan Lind is expanding its digital signage offering to include a full-service integrator with a state-of-the-art CMS platform, a content studio,and concept teams.
