From DTLA to Sunset Boulevard: Hollywood’s Greatest DooH December 11, 2024December 1, 2024 by Antonia Hamberger Los Angeles | The Moxy, the Circa, and Sunset Spectacular: We visited LA’s three most iconic DooH screens to capture world-class campaigns by Range Rover, Sony, and other big brands.
Aritzia: Mirrors Meet Signage December 5, 2024December 1, 2024 by Florian Rotberg Los Angeles | With just 122 stores in Canada and the USA, Aritzia is not a fashion giant, but the affordable luxury brand is considered a trendsetter in instore shopping experience. Lounge mirrors, artsy signage, and a lot of ambience with a local touch. Anyone who predicts the demise of brick-and-mortar retail has not yet …
After M&A: Zetadisplay Sales Grow by 30 Percent December 5, 2024December 1, 2024 by Florian Rotberg The pan-European digital signage integrator Zetadisplay increased sales by around 30 percent in the third quarter versus the precious year, mainly thanks to acquisitions. Recurring software and service sales increased by around 20 percent.
Year in Review: Rafael Hornos | Deneva November 28, 2024November 28, 2024 by Guest Contributor Sustainability and data integration: Rafael Hornos, Founder and CTO from Deneva, lays out the roadmap for the software company in his Year in Review.
Software: How Remote Device Management Works December 1, 2024November 28, 2024 by Stefan Schieker Remote device management (RDM) has become a key component of modern digital signage applications, allowing users to monitor and control display networks from a distance. Here’s what’s to know about RDM.
CMS Basics: How Digital Signage Software Works December 2, 2024November 28, 2024 by Stefan Schieker How is digital signage software structured and which components are relevant? What is the difference between content management and playout? A course in CMS basics.
Retail Media: Mediamarkt and Saturn Launch In-Store Ads November 28, 2024November 28, 2024 by Antonia Hamberger Nearly 400 Mediamarkt and Saturn stores in Germany are introducing retail media. The in-store ads complement the existing online advertising options and will be rolled out across Europe.
Instagram: invidis Goes to California December 15, 2024November 27, 2024 by invidis Redaktion California, home to tech giants, the entertainment industry, and countless digital innovations, will be our focus in the coming weeks. invidis will report live from Los Angeles, Palm Springs, and Silicon Valley—on here, and even more so on Instagram.
Adidas: OoH in its Most Creative Form November 28, 2024November 27, 2024 by Florian Rotberg Adidas introduced a regionally exclusive running shoe collection in the UAE: the Adizero Desert Runner collection. For the launch, artist David Popa created a 100-meter-wide anamorphic artwork on the sand dunes. Although the campaign may appear fake at first glance, the 3D billboard is not a CGI creation.
Global Market: Donald Trump Plans to Hit China, Canada, and Mexico with New Tariffs November 28, 2024November 26, 2024 by Florian Rotberg The US president-elect vows to impose tariffs on his first day in power in retaliation for illegal immigration and drug trafficking. Donald Trump announced that he will levy tariffs of 25 percent on all imports from Canada and Mexico, and an extra 10 percent tariff on Chinese goods. The impact on digital signage hardware could …
