DooH: T-Mobile Markets 700,000 Screens January 14, 2025January 14, 2025 by Florian Rotberg The US subsidiary of Deutsche Telekom surprised the industry with the announcement to acquire DooH programmatic provider Vistar Media. In Europe, little is known about T-Mobile’s DooH and retail media portfolio in North America. Here’s an overview.
DooH: T-Mobile Acquires Vistar Media January 21, 2025January 13, 2025 by Antonia Hamberger In a 600 million dollar transaction, T-Mobile US is acquiring the DooH platform operator Vistar Media. By integrating its own customer data, the telco giant aims to offer DooH advertising with next-level personalization.
Opinion: Don’t Be Late to the DooH Party January 13, 2025January 13, 2025 by Florian Rotberg Bauer Media acquired Clear Channel Northern Europe with 16,000 displays and Ströer is testing the sale of its (D)ooH core business to financial investors. DooH has become extremely attractive for investors. What are the reasons behind this? An invidis commentary.
E Ink: Launch of 75″ E-Paper Displays January 13, 2025January 12, 2025 by invidis Redaktion In 2024, E-Paper displays went from being an exotic niche technology to a leading solution for sustainable digital signage. Suppliers such as Dynascan, PPDS, Samsung and Sharp had presented their first models, mostly still in small form factors. In 2025, large-format E-Paper displays up to 75 inches will become available.
OoH: Ströer Considers Selling its OoH Business January 21, 2025January 11, 2025 by invidis Redaktion On Friday evening, Ströer confirmed reports from Bloomberg about a possible sale of its core out-of-home business. According to press reports, the major shareholders around the founders’ family foundations are considering a valuation of around four billion euros for the business.
Digital Signage Year 2025: These Events Are Not to Be Missed January 16, 2025January 10, 2025 by Antonia Hamberger 2025 will be an exciting event for the digital signage industry. From exclusive executive retreats to the first Developers Conference, these invidis events belong on your agenda.
Northern Europe: Bauer Media Acquires Clear Channel Networks January 11, 2025January 9, 2025 by Florian Rotberg Clear Channel Outdoor is selling its Northern Europe out of home business to Bauer Media Group for 625 million US dollars. The Hamburg-based media grouped values the business with a 6,5 EBITDA-multiple.
Bauer Media: CCO Sells 75% of OoH-Inventory January 10, 2025January 9, 2025 by Florian Rotberg For Clear Channel Outdoor, the process of selling subsidiaries outside the home market has been dragging on for a long time. With the sale of all northern European assets to Germany-based Bauer Media, CCO is parting with 75% of its inventory. 16,659 DooH screens in Northern Europe are changing hands. CCO is left with the …
Brightsign: From Professionals for Professionals January 10, 2025January 9, 2025 by Florian Rotberg San Jose | As a global media player market leader, Brightsign is a significant hardware provider in the display-dominated digital signage market. Jeff Hastings and Bryan Kennedy explain to invidis how AI, the looming new supply chain crisis, cyber security and sustainability are changing the industry.
DooH: Ströer is Moving into the Shop Window January 9, 2025 by Florian Rotberg Munich | For a long time, DooH start-up Hygh was viewed with skepticism by the established DooH market for its shop window TV concept. The Berlin-based company was not dissuaded and already installed more than 4,000 screens in shop windows in 16 German cities. Now Ströer is following suit with its own DooH shop window …
