Ad Market Shift: DooH and Retail Media Go Big September 25, 2025September 18, 2025 by Antonia Hamberger The death of search may be looming, but other formats are stepping up to drive digital advertising in Germany – and DooH is one of them. What’s currently shaping on of the top five advertising markets is revealed in the government-backed Trend Monitor study.
DooH: Bauer Media Acquires Amscreen September 18, 2025 by Florian Rotberg Bauer Media goes all in on DooH – following the acquisition of Clear Channel Northern Europe (UK, Scandinavia), the Hamburg-based media group is now also investing in digital signage infrastructure – bringing the British DooH totem manufacturer and Clear Channel supplier Amscreen into the family.
A “Bloodbath”: Jio Signage Shakes Up India’s CMS Market September 22, 2025September 17, 2025 by Florian Rotberg Mumbai | India’s largest private company – Reliance Industries – is aggressively entering the digital signage market under the Jio Platforms brand with their product Jio Signage. A prime example of how large corporations can expand into new markets – if they leverage their corporate tools, financial strength and brand recognition. India’s established digital signage industry …
Best Practice: More WoW for India and the Gulf September 18, 2025September 17, 2025 by Florian Rotberg Mumbai | Connected and data-driven digital signage trends are most prevalent in Europe and North America. Asia and the Gulf region are the perfect playground for large WoW projects. Together with Nita Odedra from Blue Rhine in Dubai, invidis presented WoW digital signage best practices.
India Goes LED-First: A New Era in Digital Signage September 18, 2025September 16, 2025 by Florian Rotberg Mumbai | India’s digital signage market is rapidly evolving into an LED-first ecosystem, driven by high import tariffs and strong domestic manufacturing from companies like Xtreme Media, AET Displays, and Aero Digital World. At Infocomm India 2025, which took place in Mumbai last weak, it became clear that there are three factors shaping the future …
Infocomm India 2025: India’s Top 20% – Where Premium Signage Is Won September 16, 2025September 16, 2025 by Florian Rotberg Mumbai | At Infocomm India 2025, a high-level panel explored how AI, cloud-native infrastructure, and evolving CMS platforms are reshaping India’s digital signage market. With players like Jio Platforms disrupting the local landscape and international ISVs like Navori expanding their footprint, the battle for the top 20% of premium deployments is intensifying.
Infocomm India 2025: India’s Leap into Contextual Signage September 17, 2025September 16, 2025 by Florian Rotberg Mumbai | Retail Media and DooH are rapidly evolving markets in India. While retail media is becoming a more engaging part of the shopper journey, gaps such as outdated CMS platforms and limited real-time audience profiling still hinder strategy. As India’s DooH boom accelerates, media owners and retailers are racing to match global standards, turning …
Opinion: The Integrators’ Dilemma – Control vs. Scale in the Age of AI September 17, 2025September 15, 2025 by Stefan Schieker As AI transforms the digital signage landscape, integrators face a strategic crossroads: keep investing in expensive proprietary CMS platforms, or collaborate with established software providers and relinquish some control. In this op-ed, Stefan Schieker examines this high-stakes dilemma – one that could define the future success of many integration businesses.
Software: Global ISVs Push to India September 15, 2025 by Florian Rotberg Mumbai | India is the world’s most populous country, the fourth-largest economy, a global leader in software development and IT services, and, not to mention, arguably the most important digital signage growth market. Word has spread, as evidenced by the growing number of international digital signage providers at Infocomm India 2025.
Audi at IAA: A Journey Through White and Light September 11, 2025 by Balthasar Mayer Munich | Stepping into the white space: At IAA Mobility, Audi embraces minimalist design, guiding visitors through a tunnel-like journey focused solely on the car, with digital signage seamlessly supporting the experience.
