Econocom’s New Bold Target: €500 Million ProAV Revenue by 2028 November 5, 2025November 5, 2025 by Florian Rotberg Marbella | With 750 employees across its ProAV sub-brands, Econocom already runs Europe’s largest ProAV integration business. Now, bold new measures target high double-digit growth in the segment – including the phase-out of the “Gather with Econocom” brand. invidis spoke with top Econocom executives about this next phase.
No Escape from DooH: AI Tracks and Displays Traffic Fines October 5, 2025 by Florian Rotberg India has unveiled its first AI-powered road safety billboard, developed in collaboration with one of the country’s leading Out of Home media owners Signpost India and local authorities. This innovative DooH-installation transforms a busy city junction into a real-time accountability platform.
Showroom: Samsung’s Secret to Success November 13, 2025October 4, 2025 by Florian Rotberg Digital signage showrooms promise immersive experiences with cutting-edge display technology – but most fail to deliver real value. High costs, constant updates, and a lack of compelling storytelling often turn them into tech museums rather than decision-making hubs. Yet, one standout example has become the benchmark for ROI: Samsung’s European showroom near Frankfurt.
Software: Poppulo Enhances CMS with Agentic AI Suite October 5, 2025October 4, 2025 by Florian Rotberg Poppulo is launching an Agentic AI Suite across digital signage and employee channels. Backed by the recent AI-certification and trusted by over 10,000 enterprise clients, the Denver-based company is integrating AI-powered features like personalized insights, automated translation, and real-time performance assistants to help communications teams work smarter, faster, and more strategically.
Omdia Forecasts Decline: What It Means for Digital Signage October 6, 2025October 3, 2025 by Florian Rotberg The global display market is facing continued pressure, with Omdia forecasting a further decline in professional display demand for 2025. While these figures only partially reflect the digital signage sector, manufacturers confirm a slowdown – driven by tariffs, shifting technologies, and changing market dynamics.
Vertex: Ross Video Acquires Ioversal October 6, 2025October 3, 2025 by Florian Rotberg Canada meets Cologne – the Canadian live production technology provider Ross Video is acquiring Cologne-based immersive experience platform Vertex. Following the repurchase of Pandora’s Box from Christie’s, this is the second industry deal between Canada and Cologne in just a few months.
Global First: Poppulo Earns AI Certification October 6, 2025October 2, 2025 by Florian Rotberg Poppulo has become the first digital signage provider to receive the ISO certification for Responsible AI. As AI becomes a strategic pillar in workplace communications, certified environments are essential for enterprise-grade deployments.
El Apartamento: Zara’s New Hybrid Concept in Madrid October 2, 2025 by Antonia Hamberger Zara has introduced an “Apartamento” in its renovated Madrid store, combining a furniture showroom, café, and fashion display. Digital signage is subtly integrated throughout the space.
Aroma-Anamorphic DooH: From Bean to Screen October 4, 2025October 1, 2025 by Florian Rotberg On this year’s International Coffee Day, Tata Coffee Gold, Laqshya Media Group and Inventech developed an experiential multi-sensory DooH campaign in one of Delhi’s leading shopping centers.
ProAV: Forté Acquires Swedish Integrator October 2, 2025September 30, 2025 by Florian Rotberg U.S. ProAV integrator Forté is expanding its European footprint with the acquisition of Swedish company Informationsteknik, which also has operations in Denmark. This follows Forté’s spring 2025 acquisitions of System Video in Ireland and GMS in Germany.
